Monday, December 21, 2009
Book Review: The Tipping Point
The Tipping Point
Stars: 3/5
Gladwell offers some interesting observations and ideas. Note, I said observations and ideas and not in-depth analysis and theories. His anecdotal style makes the content seem lightweight, which allows for a quick and enjoyable read. This would appeal to the mainstream crowd and may be the reason why it was a best seller.
His three tipping points for epidemics are: the Law of the Few (which include Connectors, Mavens and Salesmen), the Stickiness Factor and the Power of Context. Nice labels, I admit, but in reality I did not glean anything substantial from this book. I do, however, think the Case Study chapters, chapters 5 and 6, towards the end of the book were worthwhile; it's a shame that I had to read four chapters to get to them.
I had planned on reading Gladwell's next installment, Blink: The Power of Thinking Without Thinking, but after reading the Tipping Point I'm in no hurry.
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