“...there are two different and distinct sets of lenses we use to see the world…” p.227
Stars: 4/5
Focus is a great complement to Halvorson’s 2010 book, Succeed: How We Can Reach Our Goals.
The opening chapters of Focus touch upon many of the topics of motivation (promotion-focused vs. prevention-focused) that were outlined in Succeed; most likely to build a foundation for those who haven’t had the opportunity to read Succeed. If the first couple of chapters of Focus are a re-hash, then the remaining chapters most certainly are an extension of those ideas. Halvorson and Higgins present cases of motivational fit (and non-fit) from perspectives of: self-assessment, motivating kids & employees, advertising & purchasing, and message delivery, just to name a few. Once you’ve properly identified your audience’s motivational focus, you’ll learn the strategies one needs in order to influence them.
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