“To be successful in the new world...we’ll need a new set of mental models.” Ch. 4
Stars: 3/5
You would agree that many have speculated on what the world of tomorrow will be like and what role technology will play in that future. Work 2.0 examines how technological advancements have engendered the younger generation into a new way of thinking, a new way of socializing, and more aptly, a new way of working. Prokurat postulates how the advances in technology plus a number of other variables (economic, hyperspecialization, etc...) will dramatically change how goods and services are produced, organizational behavior and, in general, how we work. Prokurat suggests, to endure this evolution and ultimately be successful in the new world, we have to change our thinking:
Organizations will have to learn to adapt to a new brand of labor force, “...from ‘command-and-control’ to ‘coordinate-and-cultivate’” (Ch. 4)
“Economists are reaching the conclusion that in the long term the only sustainable source of competitive advantage is creativity…” (Ch.3)
The rise of the knowledge-based society has altered the composition of the labor force of the future: creative thinkers, hypersocial, and hyperspecialized and/or skills acquired through experiential learning versus broad domain knowledge acquired from institutional studies.
Prokurat has applied his own spin on a topic that, at present, seems to be trending. If you have stayed abreast on this literature and similar research, then some of this will seem very familiar. Otherwise, Work 2.0 is a sound exposition into work automation, virtualization and the changing nature of work.
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